Let Slip the Rubs of Lore

The friendly folks at my website host Bluehost thoughtfully send out messages every so often to help me get more “traffic” on RatBlurt using the tools they provide. A recent tip relates to search engine optimization (SEO), the goal being to get your site to come up on the first results page of a Google search. One way to begin optimizing is to include terms that are “trending” in your content. My hosts recommended checking out Google Trends to see what’s “hot” there. Okay. I can do that.

What? You don’t love us anymore?

Today, the #1 terms trending right now are Amelia Earhart, Fred Noonan, History, and the Marshall Islands. (See what I did there? By naming these terms, I’ve put them in my content and so, one hopes, increased my SEO status. We’ll see.) These trending phrases relate to stories wondering whether Amelia could have survived her airplane crash near Howland Island in the Pacific back in 1937. If you’re not familiar, Amelia and her navigator Fred Noonan were attempting to circumnavigate the globe when their plane disappeared while trying to find and land on the airstrip on Howland. They and the plane were never found. Some of the stories responsible for the trend are as follows:

These stories were the “trend” one hour past, so at least at this moment they’re fresh and hot. I’ll let you use the links above to join in and see what the fuss is all about, if you so desire.

I’m more interested here and now about the idea of “trending.” The term is like and not like it’s sibling “trendy,” which means “very fashionable” (unlike) and “faddish” (like). A fad is “a pursuit or interest followed, usually widely but briefly and capriciously with exaggerated zeal and devotion.” The relevant “trending” definition has more gravitas: “to generate or attract a lot [wow, they use “a lot” in the dictionary?] of interest or attention especially online and in social media.” Okay, let’s go back to fad, which is a fard [fab word] in its breviridicutas [having the quality of being markedly limited in length while imparting pseudo-high seriousness]. Wikipedia goes into a bit more detail about what a fad entails, describing it as “a collective behavior that develops within a culture, generation, or social group and which impulse is followed enthusiastically by a group of people for a finite period of time.”

After learning about trends and fads, I’m seeing another SEO opportunity for RatBlurt here. Start a fad, wait for it to catch on, ride the wave while it’s happening, and then when it starts to peter out, start another fad. According to Bart Loews on Quora post, starting a fad is easy: 1) start doing something, 2) make it look cool and effortless, and 3) if the stars align, people will copy you and you’ve got yourself a fad. No harm in trying this out, right? So here goes. This fad will involve “Rubberballheads” or “Rubs” for short. These figures are like Madballs only different. I will begin the trend by taking pictures of the Rub shown in the picture here in oddball places and situations and then describe how and why it came to be there. If you want to join this fad, please send me your photos of similar figures and stories for guest appearances on RatBlurt. Note that I may edit these for content and length. Thanks!

And now, heeeeeeeeeere’s Rubberlina [story to be told later, maybe tomorrow]:

Pet Rock Photo Credit: Owner of Pet Rock Net – http://i179.photobucket.com/albums/w298/OzeFroze/DSCF0165.jpg, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=7549364.